Marketing Heritage Archaeology and the Consumption of the Past

ISBN-10: 0759103429

ISBN-13: 9780759103429

Edition: 2003

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Description: Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

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Book details

List price: $40.00
Copyright year: 2003
Publisher: AltaMira Press
Publication date: 8/27/2004
Binding: Paperback
Pages: 328
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.210
Language: English

Preface
Introduction
Archaeology after Nationalism: Globalization and the Consumption of the Past
The Legal and Historical Context for Marketing Heritage
International Conventions and Cultural Heritage Protection
The Politics of Playing Fair, or, Who's Losing Their Marbles?
From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization
The Past as Commodity
Conflating Past and Present: Marketing Archaeological Heritage Sites in Ireland
Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury
Where Are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture
Archaeology in the Global Age
Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the "Cradle of Khmer Civilization"
Recovering the German Nation: Heritage Restoration and the Search for Unity
Deep Dirt: Messing Up the Past at Colonial Williamsburg
Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts
Representing the Past
Tourism, the Ideology of Design, and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park
The Roads to Ruins: Accessing Islamic Heritage in Jordan
Repackaging the Pilgrimage: Visiting the Holy Land in Orlando
Archaeologists and the Marketing of Heritage
Is the Medium the Message? The Art of Interpreting Archaeology in U.S. National Parks
Engaging with Heritage Issues: The Role of the World Archaeological Congress
Making the Past Profitable in an Age of Globalization and National Ownership: Contradictions and Considerations
Index
About the Contributors
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