Tourism System

ISBN-10: 0757599761

ISBN-13: 9780757599767

Edition: 7th 2013 (Revised)

List price: $98.00
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Book details

List price: $98.00
Edition: 7th
Copyright year: 2013
Publisher: Kendall Hunt Publishing Company
Publication date: 8/14/2012
Binding: Hardcover
Pages: 444
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 3.982
Language: English

Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. (BTI). In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has provided marketing and development advice in over 30 different countries. Since 2000, he has completed more than 30 individual destination marketing and planning projects in China, including as the Team Leader for the Strategic Marketing Plan for Jiangsu Province and the Marketing Strategies for Ningbo and Shaoxing on behalf of the World Bank.

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