Practical Public Relations Theories and Techniques That Make a Difference

ISBN-10: 0757554253
ISBN-13: 9780757554254
Edition: Revised 
List price: $101.22
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: A word about our words ...This is one textbook you may want to keep. Why? Because you'll probably refer to it throughout your life to promote causes you believe in - whether you want to write an effective letter to the editor, gain support for a  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $101.22
Publisher: Kendall Hunt Publishing Company
Publication date: 7/30/2008
Binding: Hardcover
Pages: 390
Weight: 2.662
Language: English

A word about our words ...This is one textbook you may want to keep. Why? Because you'll probably refer to it throughout your life to promote causes you believe in - whether you want to write an effective letter to the editor, gain support for a candidate for an office, or just build persuasive techniques to gain acceptance for an idea you want others to accept. Public relations is one area every student will practice, forever. Whether it's moving up the corporate ladder or espousing ideas you want to see succeed, you'll be able to tap into the knowledge that you've accumulated in this course and to revisit this text for ideas when you need them. Also, One of the most important activities you can engage in during your college years is getting involved in a preprofessional society such as the Public Relations Student Society of America. Your college or university might offer other communication, advertising or marketing societies or clubs. Join one. Attend their meetings, especially those of the professional parent society. You'll network with people and get involved in projects that will lead to internships and jobs. Thousands of students, like you, joined those societies and worked on worthwhile projects, attended national conferences, and become hugely successful after graduation. Some of those were students of ours who wrote some of the words in this text. You can make your world, and the world that your children live in, better by learning to champion causes you think will make a serious difference. We hope the ideas in this book will help you do that. If this book enlightens you, we are satisfied. If it motivates you, we are gratified. And if someday, you recall a few of its words when you most need them, we will be edified that through you, we'll still be teaching. - Tony Fulginiti and Don Bagin Practical Public Relations is a complete study of the field of public relations arranged in 15 chapters corresponding to a typical 15-week college semester. The authors present thoughtfully blended theories and principles with models and examples to help readers learn how to sell an idea, build a coalition, or manage a crisis. Practical applications include questions, exercises, and special practical cases after each chapter which help readers translate theory into actual PR actions that make a difference. In a crisp, active writing style every aspect of PR is explored - from the basic M-A-C Triad communication model, through research, thinking, writing and designing, to planning a complete PR program. Readers will see the effect of law, ethics and the networked age on every PR activity. Students will use this text to master everyday PR chores; professionals will use it to reexamine principles behind their practice, develop professionally, or prep for accreditation and advancement.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×