Innovative Marketing Communications

Name: Innovative Marketing Communications
Availability: InStock
ISBN: 9780750663618

ISBN-10: 0750663618

ISBN-13: 9780750663618

Edition: 2006

Authors: Guy Masterman, Emma Wood

List price: $73.95

30 day, 100% satisfaction guarantee!

Rent eBooks

180 day rental: $38.48 Expiration date: 10/16/2024

365 day rental: $45.47 Expiration date: 4/19/2025

Marketplace

2 new & used from $67.54

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event…

Book details

List price: $73.95
Copyright year: 2006
Publisher: Routledge
Publication date: 10/19/2005
Binding: Paperback
Pages: 346
Size: 7.44" wide x 9.69" long x 0.67" tall
Weight: 1.474
Language: English



Tables


Figures


Case Studies


Introduction



Integrated Marketing Communications



Marketing Communications Planning



Research and Analysis



Communications Objectives and Targeting



Communications Strategy



Communications Toolkit



Public Relations



E-Marketing Communications



Advertising



Event Sponsorship Programmes



Sales Promotion



Direct and Relationship Marketing



Events as Communications Tools



Promotional Events



Corporate Sponsorship of Events



Corporate Hospitality



Ensuring Future Success



Implementation, Evaluation and Control



Trends and Forecasts


Index