Innovative Marketing Communications Strategies for the Events Industry

ISBN-10: 0750663618
ISBN-13: 9780750663618
Edition: 2006
List price: $65.95 Buy it from $5.34
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Description: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the  More...

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Book details

List price: $65.95
Copyright year: 2006
Publisher: Routledge
Publication date: 10/19/2005
Binding: Paperback
Pages: 288
Size: 10.00" wide x 7.50" long x 0.75" tall
Weight: 1.474
Language: English

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies. * How to effectively integrate the range of marketing tools and techniques to communicate and promote events * How organisations can use events within their communication strategies in order to improve their organisational marketing * How and why communications strategies need to be included in the overall plan for effective and successful long term planning

Tables
Figures
Case Studies
Introduction
Integrated Marketing Communications
Marketing Communications Planning
Research and Analysis
Communications Objectives and Targeting
Communications Strategy
Communications Toolkit
Public Relations
E-Marketing Communications
Advertising
Event Sponsorship Programmes
Sales Promotion
Direct and Relationship Marketing
Events as Communications Tools
Promotional Events
Corporate Sponsorship of Events
Corporate Hospitality
Ensuring Future Success
Implementation, Evaluation and Control
Trends and Forecasts
Index

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