Business Travel and Tourism

ISBN-10: 0750643927
ISBN-13: 9780750643924
Edition: 2001
List price: $67.95 Buy it from $3.00
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Description: This text offers an overview of the growing area of business tourism. It explores a broad range of issues, from the impact of virtual reality and video-conferencing on business tourism, to the growth of business tourism in Eastern Europe and Asia.

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Book details

List price: $67.95
Copyright year: 2001
Publisher: Routledge
Publication date: 11/6/2001
Binding: Paperback
Pages: 384
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.496

This text offers an overview of the growing area of business tourism. It explores a broad range of issues, from the impact of virtual reality and video-conferencing on business tourism, to the growth of business tourism in Eastern Europe and Asia.

The context - Introduction
The historical development of business travel and tourism
The demand side of business travel and tourism
The supply side of business travel and tourism
The role of the destination in business travel and tourism
The macro environment of business travel and tourism
The impacts of business travel and tourism
The development and management of business travel and tourism - The physical infrastructure of business travel and tourism
The human resource infrastructure of business travel and tourism
Marketing the business travel and tourism product
The practice - The organization of business tourism events
Examples of good practice
Major interactive exercises
The future - Key challenges for the future of business travel and tourism
Case studies

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