Cyberstrategy Business Strategy for Extranets, Intranets and the Internet

Name: Cyberstrategy Business Strategy for Extranets, Intranets and the Internet
Price: 104.05 USD
Availability: InStock
ISBN: 9780750642033

ISBN-10: 0750642033

ISBN-13: 9780750642033

Edition: 1999

Authors: Matthew Bickerton, Pauline Bickerton, Kate Simpson-Holley

List price: $59.95

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Description:

This book follows Bickerton's successful "Cybermarketing" which advised marketing managers on how to create a site and start using the net to sell products and services. The new book offers advice at the next level up to senior executives/directors about using nets as part of a corporate communications and marketing strategy. This book delivers a no-nonsense and pragmatic view on the use of these technologies within an organization as both a private and public communication channel. It is designed to show senior executives how to use the technology in a range of activities from straight selling through to sophisticated corporate communications. To demonstrate how to integrate nets with…

Book details

List price: $59.95
Copyright year: 1999
Publisher: Elsevier Science & Technology Books
Publication date: 6/29/1999
Binding: Paperback
Pages: 256
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 0.638
Language: English



Acknowledgements



Introduction


Where should your organization invest? Internet, Extranet or Intranet?



The cyberstrategy model


Bridging the gap between marketing and IT through strategic planning


What is the business case for Internets?


What is the business case for Extranets?


What is the business case for Intranets?


What next?


Conclusion


On the Internet



Your Internet strategy


Assessing the business case


Assessing your marketing objectives


Your Internet mission statement


Cost-benefit analysis of Internet development


The business case for integrating the Internet within your organization


What are your competitors doing?


What do your customers want from you on the Internet?


Implementation


What next?


Conclusion


On the Internet



Your Extranet strategy


How critical are Extranets to your organization?


Assessing the business case


Implementation


What next?


Conclusion


On the Internet


References



Your Intranet strategy


The political minefield


Assessing the business case


Implementation


What next?


Conclusion


On the Internet



Conclusion



A guide to legal issues


Foreword


Advertising


Distance selling


Jurisdiction


Defamatory, obscene, discriminatory or harassing material


Intellectual property rights


Copyright ownership


Use of a third party's copyright


Software licences


Hypertext links


Trade marks/passing off


Domain names


Disclaimers


Data protection


Forming a contract


Business communications


Confidence


Implications of discovery obligations


Index