Direct Selling From Door to Door Network Marketing

Name: Direct Selling From Door to Door Network Marketing
Price: 103.1 USD
Availability: InStock
ISBN: 9780750622356

ISBN-10: 0750622350

ISBN-13: 9780750622356

Edition: 1997

Authors: Richard Berry

List price: $29.95

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Description:

Throughout the world, direct selling is a fast growing channel of retail distribution, but it remains widely misunderstood. Berry puts the industry in perspective in relation to retail distribution as a whole, and includes many case studies.

Book details

List price: $29.95
Copyright year: 1997
Publisher: Elsevier Science & Technology Books
Publication date: 6/20/1997
Binding: Paperback
Pages: 208
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 0.880
Language: English



Foreword


Preface


Definitions


Acknowledgements


Introduction


Direct selling versus direct marketing


What products can be direct sold?


Choice of direct selling method


Network marketing


Managing a direct sales force


Managing a direct selling business


Direct selling legislation and industry codes


Appendices


Bibliography and suggested further reading


Index