Understanding Digital Marketing

ISBN-10: 0749471026
ISBN-13: 9780749471026
Edition: 3rd 2014
Authors: Damian Ryan
List price: $54.99
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Description:  Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital  More...

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Book details

List price: $54.99
Edition: 3rd
Copyright year: 2014
Publisher: Kogan Page, Limited
Publication date: 6/3/2014
Binding: Paperback
Pages: 432
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.452
Language: English

 Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The authors deal with every key topic in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.This book will help readers to:- choose online marketing channels to get their products and services to market- understand the origins of digital marketing and the trends that are shaping its future- achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business.

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