Market Research in Practice How to Get Greater Insight from Your Market

ISBN-10: 0749468645

ISBN-13: 9780749468644

Edition: 2nd 2014

List price: $56.50 Buy it from $28.43
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Description:

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is an invaluable guide for students, researchers, marketers and users of market research.
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Book details

List price: $56.50
Edition: 2nd
Copyright year: 2014
Publisher: Kogan Page, Limited
Publication date: 10/28/2013
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.858
Language: English

John P Wilson is a researcher and consultant with 40 years' experience in education and training, including teaching from nursery education to PhD supervision. He also has extensive experience working with a range of international organizations including: the armed forces; aviation; civil service; banking; engineering; healthcare; international development; justice; manufacturing; media; nuclear power generation; national pensions and investment; oil; telecommunications and transportation. He currently teaches at the University of Oxford and the University of Sheffield.Hague is a chairman of comprehensive information about research into customer satisfaction.

Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.

Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.

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