Make Your Brain Work How to Maximize Your Efficiency, Productivity and Effectiveness

ISBN-10: 0749467576
ISBN-13: 9780749467579
Edition: 2013
Author(s): Amy Brann
Description: Using the latest insights from neuroscience about how our mind works and what really makes us tick,Make Your Brain Workexplains how to be more effective at work and to get maximum impact from minimum effort.Author Amy Brann is an expert in brain  More...
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List Price: $14.99
Copyright Year: 2013
Publisher: Kogan Page, Limited
Publication Date: 1/3/2013
Binding: Paperback
Pages: 312
Size: 5.25" wide x 8.75" long x 0.75" tall
Weight: 0.836
Language: English

Using the latest insights from neuroscience about how our mind works and what really makes us tick,Make Your Brain Workexplains how to be more effective at work and to get maximum impact from minimum effort.Author Amy Brann is an expert in brain science, and she has distilled the key findings into non-technical, practical guidance. This clear, engaging book helps readers discover how to function at the top of their capabilities and learn the habits, techniques and behaviors that will get positive results, by making their brain work for them.  Make Your Brain Workshows readers how to leave stress, negative moods and poor time management behind and become more efficient at work.

Amy Brannstudied medicine at University College London. Through her business, Synaptic Potential, she works with many companies to help them better understand their teams, clients and organizations as a whole. Brann is the creator of the online community, "Neuroscience in Business" and is hosting the forthcoming "Neuroscience in Business" conference.

Preface
Acknowledgements
Introduction
How to read this book
Meet the coach
Meet the professionals
You
Can a marshmallow predict your success?
Possibilities
Prioritization
Picturing your goal
Starting with the end in mind
Prefrontal cortex
Practical prioritization
New information
Multi or mono
Your plastic brain
Reassuringly flexible
Enriching your potential
Action
Is your hippopotamus under attack?
Stress: the classic culprit
Predictability and stress
Perhaps pounding the pavements is the answer
Negative connotations
Checking out of stress and into normality
Hippo attack
Mirror neurons
Possibilities
Lack of control
Stress busting
Focus
Action
Learning how to influence what feels out of your control
States, emotions and feelings
To know or not to know
Controlling our feelings
Controlling our emotions
Practically possible
Why anchoring is vital
About the cup
The importance of smell
Action
The challenge of being everything to everyone
Possibilities
Distractions
Benefits of braking
Getting stuck
Strategic planning
Getting unstuck
Decision making
Filtering incoming data
Emotional area
Action
Is a busy brain a clever brain?
The brain in action
In one ear, out the other
Full head
Enriching your environment
Knowledge into practice
A leopard can change its spots
A lot of hard work
Practically possible
Getting results easily and with less effort
The neuroscience behind habits
The reality of the chocolate habit
Reprogramming a habit
How a faulty circuit can be fixed
What is possible
Neuroplasticity and habits
'Damaged' as a child
Neural Darwinism
Competitive plasticity
How you create new habits
Why bad habits sometimes return
Action
Your Colleagues and Clients
Working and living in balance
Work-life balance
Expectations: their and yours
Conflict
Causes of tiredness
Time versus energy
The importance of control
How the mind works optimally
Action
Upgrading your life one step at a time
What the brain has to do with getting stuff done
Brain areas of goal achievement
Getting specific
Real or imagined
The neuroscientist's biggest kept secret
Motivation
Your state matters
Deserving a reward
Action
The minefield of motivating people
Motivating others
What motivates you
Some rewards motivate
Higher purpose
Power of expectations
Motivation zappers
Power of control
Power of certainty
Power of confidence
Mood and motivation
Transforming meetings
Personality problems
Unfairness
The two routes of fear
Problems with meetings
Memes
Remembering stuff
Feeling excluded
Action
Making every presentation count
Outcome
Engagement
How to engage people
Planning
Intentions
Priming
Mental rehearsal
Mirror neurons
Stress busting
Emotion
Death by PowerPoint™ and sleep-inducing notes
Body language
Appearing competent to others
Insights
How to predispose yourself to having more insights
Why you forget
Real or fabricated
Episodic versus semantic
Brain areas
Working memory
Emotions and memory
Unconscious memories
Priming
Your Company
Leading with your brain switched on
Leaders today
The synaptic circle
Confidence
Understanding status
Mirror neurons
Certainty
Culture
Celebration
Control
Connection
Contribution
Simply authentic sales
Decision making
Intention
Identifying pain
Unique calm
Prove gain
Credibility: stories and pictures
Emotions
Congruency
Managing people, managing brains
Managing people - a brain perspective
Trust
Predictability and ambiguity
Fairness
Social reward
Neuromanagement
Feeling
Thinking
The evaluator
The conflict manager
Interpreting
Action
Reward
References
Index

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