Strategic Thinking A Nine Step Approach to Strategy and Leadership for Managers and Marketers

ISBN-10: 0749460776

ISBN-13: 9780749460778

Edition: 3rd 2010

List price: $16.99 Buy it from $14.33
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Book details

List price: $16.99
Edition: 3rd
Copyright year: 2010
Publisher: Kogan Page, Limited
Publication date: 7/3/2010
Binding: Paperback
Pages: 160
Size: 6.25" wide x 9.50" long x 0.50" tall
Weight: 0.682
Language: English

Preface
Acknowledgements
Dedication
About this book
Strategic Leadership
Strategic leadership
Strategic leadership and conversational style
Strategic leadership - brain-based communication
Strategic leadership - the thinking skills required
Case Study Marketing leadership and management action
Strategic Thinking - The 9S� Approach
Gather strategic intelligence
Assess strategic capability
Create strategic knowledge
Make strategic predictions
Develop strategic vision
Create strategic options
Take strategic decisions
Create and communicate market-led strategy
Plan and manage projects to implement change
The Next Steps
Next Steps
Final thought
References and recommended reading
Index
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