Ethics in Public Relations A Guide to Best Practice

ISBN-10: 074945332X
ISBN-13: 9780749453329
Edition: 2nd 2009
List price: $37.50
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Description: Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This updated edition of "Ethics in Public Relations" gives readers  More...

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Book details

List price: $37.50
Edition: 2nd
Copyright year: 2009
Publisher: Kogan Page, Limited
Publication date: 11/3/2008
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.946
Language: English

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This updated edition of "Ethics in Public Relations" gives readers the tools and knowledge to enable them to make defensible decisions and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this books provides clear insights into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. The new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost writing and deception in PR, and moral responsibilities of organizations.

Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.

List of figures
About the author
About the consultant editor
Foreword
Preface
What Lies Beneath
Before we begin: new profession... or one of the oldest?
Public relations ethics: oxymoron?
A tarnished history
Defining our terms
A profession or professionalism?
Aspiring to professionalism
Measuring your professionalism quotient
Untangling the web: the 'truth' and other strangers
An epidemic of lying
The 'truth' in public relations
Can you predict honesty?
One principle among several
Truth, trust and the virtue of being 'good'
Truth and trust
The limits of organizational responsibility
To whom are you loyal?
The virtue of being 'good'
Whose rights are right?
Rights and responsibilities
When my right conflicts with yours
Conflicting rights in public relations
The trouble with rules
Rules rule our lives
Those darn deontologists
The real trouble with rules
'Situations alter cases'
Moral relativism and situations
The problem with situations
Robin Hood ethics
What the heck is 'utilitarianism'?
Motives be damned
Problems with Robin Hood
Ethics and the Practitioner
Your staircase to respect
R-E-S-P-E-C-T
Still the moral child
The moral child grows up
An ethical litmus test?
More than good manners: ethics and etiquette
Morality and your level of competence
The virtue of humility
The good, the bad and the (almost) ugly: ethics codes
Codes as contracts
Minimum standards or ideals?
Who needs codes, anyway?
A global code?
Relying on a personal code
Using personal values
Developing your own code
Sex and the single (or not) PR practitioner: conflict of interest
Defining a conflict
Sleeping with... the enemy?
Practicalities before ethics
Outside conflicts
Personal relationships and ethical principles
Other conflict situations
You... against the world
A dilemma you don't need
A continuum of tattling
How to be a whistle-blower
Tattling
The temptations of moonlighting
Strategies and Dilemmas
PR ethics and the media: the old and the new
Our relationship with journalists
Media access and ethics
Journalists have codes, too
Aspects of ethical media relations
Media transparency and PR ethics
PR ethics and the new social order
Persuasion... or propaganda?
Engineering consent
Ethical persuasion... an oxymoron?
PR for biker gangs?
Any client, any time?
The advocate arises
The 'right' to PR counsel
Sneaky propaganda
A war of words
The pitfalls of euphemism
Doublespeak
The 'controlled lexicon'
The vocabulary of public relations
Persuasion by lobby
Transparency versus obfuscation
Good causes and bad taste
'Aware' of the issues
A staple of community relations
Seeking a good fit
From good causes to good taste
Authorship and deception
A PR practice
The unseen author
Crossing the line?
Acceptable versus unacceptable uses
Organizations, Ethics and Public Relations
The true reality of everyday ethics: making decisions
Why make a decision at all?
The best you can hope for
Ethical dilemmas: not all the same
Decision steps
Making those ethical decisions in PR
A case in point
Other approaches
Criteria for second guessing
PR practitioners as ethical decision-makers
The researcher told us so
PR and the corporate ethics programme
Organizational ethics/PR ethics: not the same thing
Ethics as window-dressing
Social responsibility defined
The case of the triple bottom line
Organizational ethics and PR
Making business accountable: the 'new breed' of PR
Back to the classroom
Teaching and learning
Learning about ethics
Drawing to a conclusion
For your bookshelf
Chartered Institute of Public Relations Code of Conduct
Guidelines for the ethics audit
Index

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