International Communications Strategy Developments in Cross-Cultural Communications, PR and Social Media

ISBN-10: 074945329X
ISBN-13: 9780749453299
Edition: 2009
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Book details

List price: $30.00
Copyright year: 2009
Publisher: Kogan Page, Limited
Publication date: 7/3/2009
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English

Silvia Cambi� is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.

Yang-May Ooi is a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.

About the authors
Preface
Acknowledgements
International communications
The world we live in
China's global role
Courting the fledgling consumer
A new type of multinational
Not what it used to be
The 'most unappreciated growth story'
The upside of global warming
Gearing up for the new era
Notes
Rethinking public relations
Becoming part of the story
It's all about lemons
A two-way communication
Coming of age
New tools
The middle way
Instigating change
The other side of the coin
Fine-tuning the message
Notes
The global language of corporate social responsibility
India: The soda controversy
China: Mounting pressure
Brazil: The future of biodiversity
South Africa: Helping a country to surface
CSR starts at home
Going local
'Entering a danger zone'
Repositioning CSR
Notes
The dawn of leadership communication
Generation Y
Cultural intelligence
Integrative thinking
The 'dance' between cultures
Welcoming ambiguity
'Keep repeating'
Send me an angel
Mentoring across cultures
The spirit of international networks
Desperately looking for a new leadership style
Notes
The day after
Social business: A new equilibrium
The 'social entrepreneurial version of Google'
Notes
The role of social media in international communications
The cultural landscape of social media
The present
A brief history
The need for speed
The rise of social media
Notes
Social media as a part of life
Shopping
Millennials
The third age
News and politics
Celebrity through personal expression
Is a social media strategy part of your business's life?
Notes
Authenticity and trust
Who can you trust?
Being one of us
The Goliath problem
Inauthenticity
Fictitious blogs
Authentic voices
South Africa: Joining the conversation
Malaysia: The bloggers decide
The USA: Land of the YouTube video and home of the bloggers
Notes
Connecting communities
The tsunami blog
Work
Home Sweet Home
Health
Gay, transgendered and intersexed
A cautionary tale
Notes
Encouraging new forms of expression
Immediacy
Mobilization
Speed
Notes
The next frontier: Multimedia and beyond
Video
Podcasting
Virtual worlds
Mobile communications
What next?
Notes
Conclusions
Index

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