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Planning and Managing Public Relations Campaigns A Strategic Approach

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ISBN-10: 0749451084

ISBN-13: 9780749451080

Edition: 3rd 2010 (Revised)

Authors: Anne Gregory

List price: $34.95
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Book details

List price: $34.95
Edition: 3rd
Copyright year: 2010
Publisher: Kogan Page, Limited
Publication date: 7/1/2010
Binding: Paperback
Pages: 200
Size: 6.14" wide x 9.17" long x 0.55" tall
Weight: 0.792
Language: English

Anne Gregory is one of the leading academics in public relations in the UK. Anne is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University.Before becoming an academic, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is the editor of Public Relations in Practice and author of Planning and Managing Public Relations Campaigns also in this series, published by Kogan Page.