Branding a Store How to Build Successful Retail Brands in a Changing Marketplace

Name: Branding a Store How to Build Successful Retail Brands in a Changing Marketplace
Availability: OutOfStock
ISBN: 9780749448325

ISBN-10: 0749448326

ISBN-13: 9780749448325

Edition: 2006

Authors: Ko Floor

List price: $45.00

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Description:

From the Introduction: "?In the next few years the retail market will change dramatically. In order to survive, a store will have to become its own brand. A strong brand can differentiate a store from the competition. The emotional differences between retail brands will therefore become more and more important.?" Ko Floor offers strategies to build a brand identity by positioning on price, convenience and store experience and explores brand personality and brand communication. He offers examples from an extensive body of retail brands, from Wal-Mart to IKEA, Home Depot, Amazon and Starbucks. CONTENTS include: The store as a brand; Brand identity; Retail brand positioning;…

Book details

List price: $45.00
Copyright year: 2006
Publisher: Kogan Page, Limited
Publication date: 11/28/2006
Binding: Hardcover
Pages: 360
Size: 6.42" wide x 9.22" long x 1.01" tall
Weight: 1.496
Language: English

Ko Floor has over 35 years' experience as a retail consultant for leading Dutch retailers including Albert Heijn supermarkets, and Vroom & Dreesmann department stores.




The store as a brand



Building a brand identity



Positioning the store



Positioning on range



Positioning on price



Positioning on convenience



Positioning on store experience



Differentiating on brand personality



Retail communication mix



Out-of-store communications : attracting customers



In-store communications : higher spend and loyalty



Some forecasts