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Introduction | |
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A definition of 'creativity' | |
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Some possible definitions | |
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A time and a place | |
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A definition for public relations practitioners | |
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Added value | |
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The context for creativity | |
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Creativity versus innovation | |
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Creative thinking versus non-creative thinking | |
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Big 'C' or little 'c'? | |
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Summary | |
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Key words for your creativity vocabulary | |
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Creativity: some myths debunked | |
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The myth of the instant 'Big Idea' | |
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The myth of the left-brain/right-brain theory | |
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The myth of 'lateral thinking equals creativity' | |
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Summary | |
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Key words for your creativity vocabulary | |
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How you think in 'boxes' | |
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Same Box, Smaller Box, and Bigger Box thinking | |
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Why there is no such thing as 'outside-the-box' thinking | |
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Examples of Bigger Box thinking | |
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Examples of Smaller Box thinking | |
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Being flexible in the different boxes you use | |
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Different 'thinking spectacles' | |
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Using 'thinking spectacles' to progress your creative idea | |
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Questions are a creative practitioner's best friend | |
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Summary | |
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Key words for your creativity vocabulary | |
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The creative process | |
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The five 'I's | |
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Information | |
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Incubation | |
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Illumination | |
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Integration | |
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Illustration | |
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Summary | |
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Key words for your creativity vocabulary | |
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Green Light thinking: creative techniques | |
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Suggested techniques or stimulating ideas | |
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Providing a structure to information gathering, idea creation and the evaluation of ideas | |
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Techniques for encouraging a creative state of mind | |
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Summary | |
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Key words for your creativity vocabulary | |
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Green Light thinking: brainstorming | |
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General principles | |
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A new way ahead: structured brainstorming | |
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Nominal Group Technique(NGT) | |
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Summary | |
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Key words for yourcreativity vocabulary | |
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Creativity - the consultation tool | |
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Identify different audiences to be consulted | |
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Engage hard-to-reach audiences | |
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Overcomeinitial objections | |
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Obtain political buy-in fromkey targets | |
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Express and make a statementabout your own creativity | |
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Generate new ideasand alternatives from those being consulted | |
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Obtain valuable market intelligence and insight | |
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Create super-advocates for your cause | |
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Keylessons for successful creative consultation | |
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Challengeswith consultation | |
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Feedback | |
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The consultation quandary | |
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Overview | |
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Summary | |
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Keywords for your creativity vocabulary | |
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Red Light thinking: the evaluation of ideas | |
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Formal evaluation methods | |
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Benjamin Franklin's 'prudential algebra' technique | |
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External evaluation | |
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You decide | |
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Summary | |
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Key words for your creativity vocabulary | |
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Creativity is not just for photocalls | |
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Creativity as a strategic tool | |
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Creativity as atactical tool: 23 practical examples | |
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Summary;Key words for your creativity vocabulary | |
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Obstacles to creativity | |
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The nature of the problem | |
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Poor Green LightRed Light thinking in the creative process | |
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Cultural/socialization problems | |
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Overcomingthe obstacles | |
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Summary | |
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Key words for your creativity vocabulary | |
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You are never more than 12 feet from an opportunity | |
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The Millennium Bridge | |
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Be principled | |
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Believe there are opportunities - prime yourself | |
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Try more, little and often | |
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See a bigger picture | |
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Use every connection | |
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Flip the negative | |
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Be persistent | |
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Do more than is expected, trust intuition, seize the moment Overview | |
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Summary | |
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Key words for yourcreativity vocabulary | |
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The 'creative diamond' | |
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The four Qs | |
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The four Qs overview in creativity -getting the balance right | |
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The rigid, inflexiblemind | |
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Summary | |
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Key words for your creativity vocabulary | |
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The creative individual | |
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Be uncomfortable | |
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Be a pig, a mule and a Zebedee | |
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Have a positive anchor and be Robert Davy | |
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Overflow your jug | |
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Take your hunches to work | |
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Work, work -- and work | |
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Be a professor of public relations and parlez PR | |
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Is your escalator a stairway? | |
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Speak the language of the positive | |
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Reach for the stars | |
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Break the rules, be happy and have fun | |
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Summary | |
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Key words for your creativityvocabulary | |
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Creating a creative culture | |
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The 'Creative Challenge' | |
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Managing creative individuals | |
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The characteristics of a creative organization | |
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The creative director - to have orhave not? | |
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Summary | |
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Key words for yourcreativity vocabulary | |
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The ethics of creativity: lies, damned lies | |
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Impropaganda | |
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Dealing with 'impropaganda' | |
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The creative use of 'impropaganda' | |
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Final thoughts on 'impropaganda' | |
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Summary | |
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Key words for your creativity vocabulary | |
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The future of creativity | |
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The Creative Range | |
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The Information stagetransformed | |
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The Incubation stage transformed | |
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The Illumination stage transformed | |
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TheIntegration stage transformed | |
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The Illustration stage transformed | |
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And finally: greater study of creativity | |
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Key words for your creativityvocabulary | |
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Award ceremony | |
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Interested in finding out more? | |
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Favourite books on creativity and developing your mind's creative skills | |
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Books on creativity in marketing | |
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Books on creativity in organizations | |
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Books on self-development | |
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Neuro Linguistic Programming | |
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Internet sites | |
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Training courses | |
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Organizations | |