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Public Relations Disasters Talespin--Inside Stories and Lessons Learnt

ISBN-10: 0749445726
ISBN-13: 9780749445720
Edition: 2006
Authors: Gerry McCusker
List price: $19.95
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Description: From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters  More...

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Book details

List price: $19.95
Copyright year: 2006
Publisher: Kogan Page, Limited
Publication date: 3/1/2006
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.298
Language: English

From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.

PR analyst and practitioner Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. Based in Australia, he is a regular contributor to lifestyle and marketing publications, and a presenter at seminars and conferences in the Middle East, Asia Pacific and Australia.

Introduction
Ambassadors - Clearly there's no substitute
Announcements - The information superhighway
Astroturfing - PR creates smokescreen
Brands - Cola brands fizzing after allegations
Briefings - Master plan Leeds to nowhere
Broadcast media - PR man of letters
Celebrities
Community relations - Good intentions turned around
Contingency planning - In a forth over debt collection
Crisis management - Motorists let down by tyre fiasco
Damage limitation - Destabilizing the PR effort
Diplomacy - Love thy neighbour
Direct mail - Volkswagen blasted over bomb mailer
Disclosure - 'Virus' catches consultancy out
Endorsement - Radio star makes waves
Ethics - The lie of the land
Event management - PROs left feeling sheepish
Share value takes a kicking
From sexual relations to investor relations
Goodwill - Trouble brewing
Government - Grave error in burying bad news
Grassroots campaigns - Boob job exposed
Guerrilla marketing - Naked ambition
Open doors policy opens wounds
A bitter pill to swallow
Hype - Bottled water launch becomes washout
Icons - Home truths for lifestyle icon
Internal communications - Mechanical failure
Losing the PR war
Dogged by bad publicity
Issues management - Pouring oil on troubled waters
Registering disdain
Investigating journalism
Smoke and glass mirrors
Kobe Bryant - Hoopstar caught off guard
Unsinkable enthusiasm
Creating media impact
Leadership - Conservative with a small 'c'
Libel - Lawsuit hard to swallow for PR people
Lobbying - PR hall of shame
Mascots - Costume drama
Media lists - List hysteria alert
Football guru's PR own goal
News release hits wrong note
Minority groups - Taking the message to market
News management - Courage of convictions
Newspapers - Retraction drives newspaper bananas
Off the record - All that glitters...
Opinion formers - Image is a bankable asset
Philanthropy - A good strategic fit?
Photocalls - Hotel reservations over photocall
Political PR - Battle for hearts and minds
Promotions - Operating in a PR vacuum
Propaganda - Truth is the first casualty of PR war
Publicity - Falling fowl of public opinion
Public opinion - The offal truth
Quotes
Radio - Promotion leaves station cooling its heels
Reputation management - Even playing field
Research - Own goal for football brand
Rumour management - Devil of a stain mars reputation
Smear campaigns - Virgin sullied but reputation intact
Soundbites - When the chips are down
Speeches - CEO caught pie-eyed
Spokespeople - Legal eagle sings the blues
Sports PR - Kicked into touch
Stakeholder relations - Airline grounded over PR response
Stunts - Tearing strips off publicity attempt
Targeting - Scouting for revenue
Television - Bogged down
Testimonials - Word is out
Undercover operations - A royal pardon
Video news releases - Video killed the media star
Viral marketing - Maize of deception
Kick in the teeth
Room for improvement
XXXX Factor - Fail is a four-letter word
Youth marketing - Knickers in a twist
Zephaniah, Benjamin - Poetic licence
Conclusion - What's making PR such a disaster area?

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