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Introduction | |
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Ambassadors - Clearly there's no substitute | |
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Announcements - The information superhighway | |
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Astroturfing - PR creates smokescreen | |
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Brands - Cola brands fizzing after allegations | |
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Briefings - Master plan Leeds to nowhere | |
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Broadcast media - PR man of letters | |
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Celebrities | |
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Community relations - Good intentions turned around | |
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Contingency planning - In a forth over debt collection | |
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Crisis management - Motorists let down by tyre fiasco | |
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Damage limitation - Destabilizing the PR effort | |
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Diplomacy - Love thy neighbour | |
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Direct mail - Volkswagen blasted over bomb mailer | |
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Disclosure - 'Virus' catches consultancy out | |
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Endorsement - Radio star makes waves | |
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Ethics - The lie of the land | |
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Event management - PROs left feeling sheepish | |
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Share value takes a kicking | |
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From sexual relations to investor relations | |
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Goodwill - Trouble brewing | |
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Government - Grave error in burying bad news | |
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Grassroots campaigns - Boob job exposed | |
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Guerrilla marketing - Naked ambition | |
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Open doors policy opens wounds | |
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A bitter pill to swallow | |
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Hype - Bottled water launch becomes washout | |
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Icons - Home truths for lifestyle icon | |
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Internal communications - Mechanical failure | |
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Losing the PR war | |
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Dogged by bad publicity | |
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Issues management - Pouring oil on troubled waters | |
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Registering disdain | |
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Investigating journalism | |
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Smoke and glass mirrors | |
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Kobe Bryant - Hoopstar caught off guard | |
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Unsinkable enthusiasm | |
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Creating media impact | |
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Leadership - Conservative with a small 'c' | |
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Libel - Lawsuit hard to swallow for PR people | |
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Lobbying - PR hall of shame | |
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Mascots - Costume drama | |
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Media lists - List hysteria alert | |
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Football guru's PR own goal | |
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News release hits wrong note | |
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Minority groups - Taking the message to market | |
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News management - Courage of convictions | |
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Newspapers - Retraction drives newspaper bananas | |
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Off the record - All that glitters... | |
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Opinion formers - Image is a bankable asset | |
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Philanthropy - A good strategic fit? | |
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Photocalls - Hotel reservations over photocall | |
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Political PR - Battle for hearts and minds | |
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Promotions - Operating in a PR vacuum | |
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Propaganda - Truth is the first casualty of PR war | |
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Publicity - Falling fowl of public opinion | |
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Public opinion - The offal truth | |
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Quotes | |
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Radio - Promotion leaves station cooling its heels | |
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Reputation management - Even playing field | |
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Research - Own goal for football brand | |
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Rumour management - Devil of a stain mars reputation | |
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Smear campaigns - Virgin sullied but reputation intact | |
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Soundbites - When the chips are down | |
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Speeches - CEO caught pie-eyed | |
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Spokespeople - Legal eagle sings the blues | |
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Sports PR - Kicked into touch | |
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Stakeholder relations - Airline grounded over PR response | |
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Stunts - Tearing strips off publicity attempt | |
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Targeting - Scouting for revenue | |
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Television - Bogged down | |
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Testimonials - Word is out | |
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Undercover operations - A royal pardon | |
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Video news releases - Video killed the media star | |
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Viral marketing - Maize of deception | |
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Kick in the teeth | |
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Room for improvement | |
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XXXX Factor - Fail is a four-letter word | |
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Youth marketing - Knickers in a twist | |
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Zephaniah, Benjamin - Poetic licence | |
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Conclusion - What's making PR such a disaster area? | |