Consuming Life

ISBN-10: 0745640028
ISBN-13: 9780745640020
Edition: 2007
Authors: Zygmunt Bauman
List price: $19.95 Buy it from $9.34
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Description: With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one  More...

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Book details

List price: $19.95
Copyright year: 2007
Publisher: Polity Press
Publication date: 11/19/2007
Binding: Paperback
Pages: 168
Size: 5.75" wide x 8.75" long x 0.25" tall
Weight: 0.550
Language: English

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespersons. They all inhabit the same social space that is customarily described by the term lsquo;the marketrsquo;. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the world-views and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worldrsquo;s most original and insightful social thinkers.

Introduction: Or, the most closely guarded secret of the society of consumers
Consumerism versus Consumption
Society of Consumers
Consumerist Culture
Collateral Casualties of Consumerism
Notes
Index

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