Understanding Disney The Manufacture of Fantasy

ISBN-10: 0745614841
ISBN-13: 9780745614847
Edition: 2001
Authors: Janet Wasko
List price: $29.95 Buy it from $13.03
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Description: Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many  More...

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Book details

List price: $29.95
Copyright year: 2001
Publisher: Polity Press
Publication date: 4/11/2001
Binding: Paperback
Pages: 272
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.660
Language: English

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Paul McDonald is Professor in Film and Television Studies at the University of Portsmouth, UK. He is the author of Video and DVD Industries and The Star System: Hollywood's Production of Popular Identities and co-editor for the International Screen Industries series from the British Film Institute.Janet Wasko is the Knight Chair in Communication Research at the University of Oregon. She is the author of How Hollywood Works, Understanding Disney: The Manufacture of Fantasy, and Hollywood in the Information Age: Beyond the Silver Screen. She also edited A Companion to Television and Dazzled by Disney? The Global Disney Audience Project.

Prefacec
knowledgements
Introducing the Disney Universe
Disney History(ies)
The Disney Empire
Corporate Disney in Action
Analyzing the World According to Disney
Dissecting Disney's Worlds
Disney and the World: The Study of Disney Audiences
Living Happily Ever After?
Notes
Index

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