Shoptimism Why the American Consumer Will Keep on Buying No Matter What

Name: Shoptimism Why the American Consumer Will Keep on Buying No Matter What
Price: 4.74 USD
Availability: InStock
ISBN: 9780743296250

ISBN-10: 0743296257

ISBN-13: 9780743296250

Edition: 2009

Authors: Lee Eisenberg

List price: $34.00

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Book details

List price: $34.00
Copyright year: 2009
Publisher: Free Press
Publication date: 11/3/2009
Binding: Hardcover
Pages: 352
Size: 6.00" wide x 9.00" long x 1.10" tall
Weight: 1.122
Language: English

Lee Eisenberg, most recently the author of Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (2013). The Number was a New York Times bestseller and was cited by Business Week as one of the best books of the year. Eisenberg is also the former editor in chief of Esquire. Under his stewardship the magazine won National Magazine Awards across a number of writing and design categories. He currently lives in Chicago.



Foreword


Prologue: The world, stuffed into a little black dress



Them Versus You



A View from Within: The education of a floorwalker



Lost in Retail Space: Giant sponges, swarming algae, and a magic mirror that reflects the future



How We Got Here: The coming of Gen Buy and the selling power of S-E-X



Downtown: In the land of merchant princes, there lurks a master spy



Midtown: The Sell Side can see your house from up here



Brain Wave: The search for the elusive Buy Button



Bombarded: Four ways to think about advertising



You: The new Them



You Versus You



Poor Ewe: Are you a sheep, constantly grazing, easily fleeced?



You Are What You Buy: In search of a Unified Theory



You Are Why You Buy: You buy for (a) status, (b) therapy, and/or (c) it's complicated



The Classic Buyer: Price and value: your head wants to do the right thing



The Romantic Buyer: Novelty and desire: your heart just wants to have fun



The Stop-Me-Before-I-Buy-Again Buyer: Where self-indulgence ends and self-destruction begins



Martians Buy, Venusians Shop: Old myths die hard



Shoptimism: Final closeout: four ways to say Good Buy


Afterword: The perfect gift


Notes


Selected Bibliography


Acknowledgments


Index