Branded Nation The Marketing of Megachurch, College Inc., and Museumworld

ISBN-10: 0743243471

ISBN-13: 9780743243476

Edition: 2005

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Description:

A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and how they have had a pervasive affect on higher cultural institutions, including the church, universities, and museums.
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Book details

List price: $20.99
Copyright year: 2005
Publisher: Simon & Schuster
Publication date: 9/2/2005
Binding: Paperback
Pages: 336
Size: 5.50" wide x 8.50" long x 1.00" tall
Weight: 0.682
Language: English

James B. Twitchell is professor of English and advertising at the University of Florida and author of many books, including Adcult USAand Lead Us Into Temptation. He is also the author of 20 Ads That Shook the World, For Shame, and Branded Nation.Ken Ross has been a fine art photographer and educator for over thirty years. His photography has been displayed in numerous exhibits and featured in the New York Timesand Esquiremagazine. He has been awarded a Geraldine R. Dodge Foundation Grant and a New Jersey Artist Fellowship for the photographs seen in Where Men Hide.

BrandingMarketing Stories in a Culture of Consumption
One Market Under GodThe Churching of Brands
School DazeHigher Ed, Inc., in an Age of Branding
MuseumworldThe Art of Branding Art
When All Business Is Show Business, What's Next?NOTESINDEX
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