Profiting from Uncertainty Strategies for Succeeding No Matter What the Future Brings

ISBN-10: 0743223284
ISBN-13: 9780743223287
Edition: 2002
List price: $30.00
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Description: A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker shows how to develop and analyze multiple industry scenarios; craft nimble strategies; implement options; and  More...

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Book details

List price: $30.00
Copyright year: 2002
Publisher: Free Press
Publication date: 7/11/2002
Binding: Hardcover
Pages: 288
Size: 6.75" wide x 9.75" long x 1.00" tall
Weight: 1.144
Language: English

A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker shows how to develop and analyze multiple industry scenarios; craft nimble strategies; implement options; and make real time adjustments through monitoring.

Robert Gunther is coauthor or collaborator on more than 20 books, including The Wealthy 100 and The Truth About Making Smart Decisions. He has appeared on CNBC's "Power Lunch," NPR's "Morning Edition," and numerous local and national radio and television programs, and his projects have been featured in The New York Times, Time, USA Today, and Fortune. His columns or articles also have been published in Harvard Business Review, American Heritage, Investor's Business Daily, and The Philadelphia Inquirer. As founder of Gunther Communications, he has consulted with Fortune 500 companies, universities, and major nonprofits. He is a graduate of Princeton University.

Preface: Tumultuous Times
Embracing Uncertainty
Preparing the Mind
Experiencing Multiple Futures
Preparing for the Unknown
Building a Robust Strategic Vision
Creating Flexible Options
Dynamic Monitoring and Adjustment
Implementation: Living with Uncertainty
Case Study: Flying through Turbulence
Conclusion: Navigating the Future
The Psychology of Uncertainty
Uncertainty Tool Kit
Notes
Index

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