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First Modern Campaign Kennedy, Nixon, and the Election Of 1960

ISBN-10: 0742548007
ISBN-13: 9780742548008
Edition: 2007
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Description: In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The campaign of  More...

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Book details

List price: $28.00
Copyright year: 2007
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 6/15/2007
Binding: Paperback
Pages: 210
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English

In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The campaign of 1960 was also an orchestrated political drama, organized for a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. Not since Theodore White's journalistic account of the campaign, iThe Making of the Presidenti, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season that resulted in Kennedy versus Nixon is critical to understanding American politics today. iKennedy-Nixon and the Election of 1960i is essential and engaging reading for anyone interested in contemporary politics in the United States.

Gary A. Donaldson nbsp;is the Keller Foundation Chair in American History at Xavier University of Louisiana in New Orleans. He is the author of numerous books on American political and diplomatic history.nbsp;

Preface
The "Modern Republicanism" of Eisenhower and the GOP Split in the Fifties
The Democrats Endure the Eisenhower Years
Kennedy and the Liberals
The Democrats Slug It Out in the Primary Season
Waiting for Nixon
The Conventions
Campaign One
The Great Debates
Campaign Two
Epilogue and Analysis
Endnotes
Bibliography
Index
About the Author

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