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Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media

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ISBN-10: 0739140043

ISBN-13: 9780739140048

Edition: 2011

Authors: John Allen Hendricks, Alan B. Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars

List price: $42.00
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Book details

List price: $42.00
Copyright year: 2011
Publisher: Lexington Books/Fortress Academic
Publication date: 7/15/2011
Binding: Paperback
Pages: 312
Size: 6.13" wide x 9.15" long x 0.73" tall
Weight: 1.034
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast…    

List of Figures and Tables
Foreword
Acknowledgments
Change: Technology, Economic Implications, and Consumer Behaviors
New Media: New Technology, New Ideas or New Headaches
Media Management: The Changing Media Industry and Adaptability
DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off
The Obstinate Audience Revisited: The Decline of Network Advertising
Going Viral: Mass Media Meets Innovation
Implications of New Media Technologies
The First Domino: The Recorded Music Industry and New Technology
Changes and Challenges in the Print Industry: The New Landscape of the Print Media
Challenges and Opportunities, New Models, and the Emergence of the Next Newsroom
Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices
How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones
Making Money with Mobile
Cinema in the Age of RWX Culture
Local Market Radio: Programming and Operations in a New Media World
Bibliography
Index
About the Editor
About the Contributors