CLEPï¿½ Principles of Marketing

Name: CLEPï¿½ Principles of Marketing
Price: 5.7 USD
Availability: InStock
ISBN: 9780738601175

ISBN-10: 0738601179

ISBN-13: 9780738601175

Edition: N/A

Authors: James E. Finch, Denise T. Ogden, James R. Ogden

List price: $34.95

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Description:

Get the CLEP college credits you deserve! Our CLEP test experts show you the right way to prepare for the CLEP and get the score that gets college credit. REA's new CLEP Principles of Marketing book comes complete with 3 full-length practice exams in the book & 2 exams on CD-ROM. Each exam question is answered in full detail. Comprehensive reviews cover all exam topics: marketing concepts, theories, consumer behavior, product concepts, and more. Follow up your study with test-taking tips and study strategies. TESTware software on CD-ROM features: - 2 full-length timed practice exams computerized format for the closest experience to taking a live exam - Automatic & instant scoring for…

Book details

List price: $34.95
Publisher: Research & Education Association
Publication date: 7/19/2005
Binding: Paperback
Pages: 256
Size: 6.75" wide x 10.00" long x 0.50" tall
Weight: 0.792
Language: English

James Finch is the director of the M.B.A. program at the University of Wisconsin, La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.



About Our Authors


About Research & Education Association


Acknowledgments


Independent Study Schedule


Installing REA's TESTware



Passing the Clep Principles of Marketing CBT


About this Book and TESTware


About the Exam


How to Use this Book


Format and Content of the CLEP CBT


About Our Course Review


Raw Score Conversion Chart


Scoring Your Practice Tests


Studying for the Exam


Test-Taking Tips


The Day of the Exam


Quick CLEP Facts



Principles of Marketing Review


The Marketing Environment


Marketing and Markets


The Marketing Concept


Marketing Functions and Processes


Environmental Analysis


Marketing Strategy and Planning


Marketing Research


Estimating Market Demand


Target Markets


Market Characteristics


Demographics


Behavioral Dimensions


Market Segmentation


Consumer Behavior


Organizational and Industrial Markets


Product Planning and Management


Product Classification


Product Concepts


New Product Planning


Product Adoption and Diffusion


Product Mix Management


Product Life Cycle


Brand Management


Packaging


Distribution Systems


Channels of Distribution


Channel Functions


Channel Structure


Multiple Channels


Channel Behavior


Pushing vs. Pulling Strategies


Physical Distribution Systems


Wholesaling and Retailing


Wholesaling


Retailing


Promotional Strategy


Promotion Planning


Advertising Plan


Publicity and Public Relations


Personal Selling


Sales Promotion


Direct Marketing


Pricing Policies and Strategies


Price Elasticity of Demand


Price Fixing and Price Discrimination


Pricing Strategy


Pricing Decisions


Price-Quality Correlation


Psychological Pricing


Profit Margin


Special Topics in Marketing


International Marketing


Nonprofit Marketing


History of the Marketing Concept


The Role of Marketing in the Economy


Marketing Ethics


Practice Test 1


Test 1


Answer Key


Detailed Explanations of Answers


Practice Test 2


Test 2


Answer Key


Detailed Explanations of Answers


Practice Test 3


Test 3


Answer Key


Detailed Explanations of Answers


Answer Sheets


Additional Answer Sheets


Index