Portfolio Management for New Products Second Edition

ISBN-10: 0738205141

ISBN-13: 9780738205144

Edition: 2nd 2001

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Description: This guide shows readers how to manage their company's product portfolio for maximum growth. The authors present a practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth.

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Book details

List price: $44.00
Edition: 2nd
Copyright year: 2001
Publisher: Basic Books
Publication date: 1/4/2002
Binding: Hardcover
Pages: 400
Size: 7.00" wide x 9.50" long x 1.25" tall
Weight: 1.496
Language: English

Exhibits
Acknowledgments
The Quest for the Right Portfolio Management Process
What Is Portfolio Management?
What Happens When You Lack Effective Portfolio Management
A Roadmap of the Book
Portfolio Management Is Vital
Much Room for Improvement
Major Challenges for Portfolio Management
Some Definitions
Three Decades of RandD Portfolio Methods: What Progress?
Recent Advances in Portfolio Management Methods
Where Portfolio Management Stands Today
Major Gaps between Theory and Practice
Portfolio Management: It's Not So Easy
Requirements for Effective Portfolio Management
What the Leaders Do: Three Goals in Portfolio Management
Portfolio Management Methods: Maximizing the Value of the Portfolio
Maximizing the Value of the Portfolio
Using Net Present Value to Get Bang for Buck
Expected Commercial Value
The Productivity Index (PI)
Options Pricing Theory (OPT)
Dynamic Rank-Ordered List
The Dark Side of the Financial Approaches to Project Evaluation
Valuation Methods: Scoring Models
Developing and Using Scoring Models
Assessment of Scoring Models
Checklists As Portfolio Tools
Paired Comparisons
Value Maximization Methods: Summing Up
Portfolio Management Methods: Seeking the Right Balance of Projects
Achieving a Balanced Portfolio
Bubble Diagrams
Variants of Risk-Reward Bubble Diagrams
Other Bubble Diagrams
Bubble Diagram Recap
Other Charts for Portfolio Management
Balance: Some Critical Comments
Portfolio Management Methods: A Strong Link to Strategy
The Need to Build Strategy into the Portfolio
Linking Strategy to the Portfolio: Approaches
Developing a New Product Strategy for Your Business--A Quick Guide
Moving to the Attack Plan
Product and Technology Roadmaps
Strategic Buckets: A Powerful Top-Down Approach
Strengths and Weaknesses of Top-Down Approaches
The Special Case of Platform Projects
A Variant on Strategic Buckets: Target Spending Levels
Bottom-Up Approach: Strategic Criteria Built into Project Selection Tools
Top-Down, Bottom-Up Approach
But How Much Should We Spend?
Summary
Portfolio Management Methods Used and Performance Results Achieved
The Average Business
The Best and Worst Performers
Satisfaction with Portfolio Management Methods
The Nature of Portfolio Methods Employed
Popularity and Use of the Various Portfolio Methods
Which Methods the Best Performers Use
Specific Project Selection Criteria Employed
Selecting Projects in Rounds
How Specific Portfolio Methods Perform
The Benchmark Businesses
Conclusions and Advice from Our Practices and Performance Study
Challenges and Unresolved Issues
General Conclusions
Specific Conclusions and Challenges Identified in Effective Portfolio Management
Challenges and Issues
Portfolio Management Is Not the Complete Answer
The Path Forward
Data Integrity: Obtaining Reliable Information
Types of Information Required
Marketing, Revenue, and Pricing Data
Manufacturing or Operations and Related Costs
Estimating Probabilities of Success
Estimating Resource Requirements
Deal with Uncertainties: Sensitivity Analysis and Monte Carlo Simulation
Summary
Making Strategic Allocations of Resources: Deployment
In Search of the Right Portfolio Method
Resource Allocation Across Business Units: The Methods
Deciding the Spending Splits: The Strategic Buckets Model
Strategic Buckets: A Step-by-Step Guide
Some Features of the Strategic Buckets Decision Process
Summary
Making Portfolio Management Work for You: Portfolio Management and Project Selection
Three Key Components of the Portfolio Management Process
Strategy: The First Key Driver of the Portfolio Management Process (PMP)
Gating: The Second Key Driver of the Portfolio Management Process
Portfolio Reviews: The Third Key Driver of the PMP
Two Fundamentally Different Approaches to a Portfolio Management Process
The Gates Dominate--An Overview of How It Works
The Portfolio Review Dominates
Pros and Cons of Approach 1 Versus Approach 2
In Conclusion: An Integrated Decision System
Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips Before You Charge In
Before You Charge In
Defining the Requirements
Designing the Portfolio Management Process--Key Action Items
Trial Installation and Adjustments
Implementation and Improvement
Winning at New Products
Appendixes
Overhauling the New Product Process
Sample Gate 3 Screening Criteria (Scored)
NewPort Max Software: A Tool for New Product Portfolio Management
The NewProd 3000 Model
Reference Notes
Index
About the Authors
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