Winning at New Products Accelerating the Process from Idea to Launch

Name: Winning at New Products Accelerating the Process from Idea to Launch
Price: 2.82 USD
Availability: InStock
ISBN: 9780738204635

ISBN-10: 0738204633

ISBN-13: 9780738204635

Edition: 3rd 2001 (Revised)

Authors: Robert G. Cooper

List price: $29.95

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This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success.

Book details

List price: $29.95
Edition: 3rd
Copyright year: 2001
Publisher: Basic Books
Publication date: 5/24/2001
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

Pareface
Winning Is Everything	p. 1
New Products: Problems and Pitfalls	p. 22
What Separates the Winners from the Losers?	p. 50
Lessons for Success: The Critical Success Factors	p. 83
The New Product Process: The Stage-Gate Game Plan	p. 113
Discovery: The Quest for Breakthrough Ideas	p. 154
The Early Game: From Discovery to Development	p. 178
Picking the Winners: Effective Gates and Portfolio Management	p. 213
Development, Testing, and Validation	p. 252
The Final Play - Into the Market	p. 279
Implementing the Stage-Gate New Product Process in Your Company	p. 310
A Product Innovation and Technology Strategy for Your Business	p. 352
ProBE Benchmarking Tool	p. 395
The NewProd Model	p. 397
Notes	p. 399
Index	p. 413
Table of Contents provided by Blackwell. All Rights Reserved.