Winning at New Products Accelerating the Process from Idea to Launch

ISBN-10: 0738204633
ISBN-13: 9780738204635
Edition: 3rd 2001 (Revised)
Authors: Robert G. Cooper
List price: $29.95
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Description: This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success.

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Book details

List price: $29.95
Edition: 3rd
Copyright year: 2001
Publisher: Basic Books
Publication date: 5/24/2001
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.474
Language: English

This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success.

Pareface
Winning Is Everythingp. 1
New Products: Problems and Pitfallsp. 22
What Separates the Winners from the Losers?p. 50
Lessons for Success: The Critical Success Factorsp. 83
The New Product Process: The Stage-Gate Game Planp. 113
Discovery: The Quest for Breakthrough Ideasp. 154
The Early Game: From Discovery to Developmentp. 178
Picking the Winners: Effective Gates and Portfolio Managementp. 213
Development, Testing, and Validationp. 252
The Final Play - Into the Marketp. 279
Implementing the Stage-Gate New Product Process in Your Companyp. 310
A Product Innovation and Technology Strategy for Your Businessp. 352
ProBE Benchmarking Toolp. 395
The NewProd Modelp. 397
Notesp. 399
Indexp. 413
Table of Contents provided by Blackwell. All Rights Reserved.

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