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| Series Preface | |
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| Preface | |
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| Welcome to Sport Management | |
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| What Is Sport Management? | |
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| Origins in Physical Education, Athletics, and Business | |
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| Sport Management: 1900 to 1965 | |
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| Sport Management: 1966 to 1979 | |
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| Sport Management: 1980 to 1999 | |
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| Sport Management: 2000 and Beyond-Current Status | |
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| Professional Preparation in Sport Management | |
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| Professional Associations in Sport Management | |
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| The Short of It | |
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| What Can I Do With Sport Management? | |
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| Careers in Sport Management | |
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| Paths to Employment | |
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| Professional Preparation for a Sport Management Career | |
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| Professional Development in Sport Management | |
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| The Short of It | |
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| Building Blocks of Sport Management | |
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| Sport Management Principles and Functions | |
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| Organizations in Sport | |
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| Management Functions | |
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| Universality of Management | |
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| Skills, Roles, and Responsibilities of Managers | |
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| The Short of It | |
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| Leadership in Sport Organizations | |
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| Leadership Versus Management | |
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| The ABCs of Sport Leadership: Antecedents, Best Practices, and Consequences | |
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| Antecedents of Leadership | |
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| Sport Organizations as Systems | |
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| Best Practices: The Art and Science of Leadership | |
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| Consequences of Leadership | |
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| The Short of It | |
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| Sport Policy and Governance | |
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| What Is Good Governance? | |
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| What Is Governance in Sport? | |
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| Governance of High School Sport | |
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| Governance of Collegiate Athletics | |
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| Governance of Professional Sport | |
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| The Short of It | |
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| Sport Venues, Event Management, and Building Operations | |
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| Venues | |
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| Event Management, Risk Management, and Crowd Control | |
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| The Short of it | |
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| Sport Law | |
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| The U.S. Legal System | |
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| U.S. Tort Law | |
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| U.S. Contract Law | |
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| Title IX | |
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| ADA | |
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| Intellectual Property | |
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| Dispute Resolution-Negotiation, Mediation, Arbitration, and Litigation | |
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| The Short of It | |
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| Sport Marketing | |
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| The Marketing Mix | |
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| What's Unique About Sport Marketing? | |
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| Sport Marketing Plans | |
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| The Short of It | |
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| Sport Media | |
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| History of Media in Sport | |
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| Traditional Media in the 21st Century | |
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| New Media | |
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| Ethics and Sport Media | |
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| The Short of It | |
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| Sport Economics | |
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| Macro- and Microeconomics | |
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| The Economics of Sport Leagues | |
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| The Economics of College Athletics | |
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| Outside Influences That Affect Sport Economies | |
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| The Short of It | |
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| Sport Finance | |
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| Accounting 101 | |
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| Interscholastic Sport Finance | |
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| Intercollegiate Sport Finance | |
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| Finance in Professional Sport | |
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| The Short of It | |
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| Ethics in Sport Management | |
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| Theoretical Foundations | |
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| Ethical Decision Making | |
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| Ethical Challenges in Sport Management | |
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| The Short of It | |
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| Epilogue: The Future of Sport Management | |
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| Learn More About Sport Management | |
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| Implementing Sport Management in the Real World | |
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| References | |
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| Index | |
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| About the Authors | |