Strategic Sport Communication

ISBN-10: 0736065245

ISBN-13: 9780736065245

Edition: 2007

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Book details

List price: $75.00
Copyright year: 2007
Publisher: Human Kinetics Publishers
Publication date: 4/23/2007
Binding: Paperback
Pages: 408
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.882
Language: English

Preface
Acknowledgments
Introducing Sport Communication
Study of Sport Management and Sport Communication
Recognizing the Magnitude of the Sport Industry
Focusing on the Study of Sport Management
Focusing on the Study of Sport Communication
Preparing for a Career in Sport Communication
Increasing Your Marketability Through Ancillary Activities
Careers in Sport Communication
Careers in Management
Careers in Mass Media
Careers in Support Services
Careers in Entertainment
Careers Through Other Opportunities
Your Keys to Entry Into the Field
History and Growth of Sport Communication
Early Eras of Sport Journalism
Golden Age of Sport
Perspective Period
Transition Years
Pete Rozelle and Roone Arledge and Their Pioneering Visions
Today's Sport Communication
Examining the Strategic Sport Communication Model
Sport Communication and the Strategic Sport Communication Model (SSCM)
Defining Sport Communication
Examining the Theoretical Framework of Sport Communication
Identifying the Elements of Sport Communication
Focusing on Theories of Mass Effects
Analyzing the Strategic Sport Communication Model
Personal Sport Communication
Highlighting Three Forms of Personal Communication in Sport
Characterizing Interpersonal Communication
Identifying the Elements of the Interpersonal Sport Communication Process
Communicating With Nonverbal Messages
Communicating With Verbal Messages
Improving Your Interpersonal Communication
Organizational and Leadership Communication in Sport
Understanding Organizational Sport Communication
Recognizing Three Organizational Features That Affect Communication
Examining Forms of Communication in Sport Organizations
Appreciating Leadership Communication in Sport
Sport Publishing and Print Sport Communication
Newspaper Sports Coverage
Sports Books
Wire Services and Technological Advancements
Sports Magazines
Life As a Sport Journalist
Electronic and Visual Sport Communication
Experiencing Sport Through Radio
Experiencing Sport Through Television
Recognizing the Influence of Cable Television
Showcasing Sport Through Films and Documentaries
Online Sport Communication and the New Sport Media
Surveying the New Sport Media: Interactivity and the Internet
Examining Internet Usage in Sport
Introducing the Model for Online Sport Communication
Exploring New Sport Media and Communication Channels
Sport Advertising
Understanding Historical Perspectives
Identifying the Characteristics and Challenges of Sport
Recognizing Value of Sport Sponsorship
Focusing on the Use of Athletes As Endorsers
Public Relations and Crisis Communication in Sport
Identifying Historical Perspectives and Trends in Public Relations
Practicing Effective Public Relations
Managing Media Relations
Managing Community Relations
Managing Communication During Crisis
Sport Communication Research
Media Industry's Practical Use of Research
Academia's Use of Research to Explore Sport Communication
Addressing Issues and Regulation in Sport Communication
Sociological Aspects of Sport Communication
Race and Ethnicity
Females and the Sport Media
Nationalism and the Sport Media
Current Sociological Issues Affecting Sport Media
Legal Issues in Sport Communication
Examining Player-Media Relations
Establishing Freedom of the Press in the United States: The First Amendment
Defining the Limits of the Press
Assessing Technology's Impact on Legal Issues
Protecting Reporters' Rights to Locker-Room Access
Bibliography
Index
About the Authors
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