Sport Public Relations Managing Organizational Communication

ISBN-10: 0736053409
ISBN-13: 9780736053402
Edition: 2006
List price: $69.00
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Description: Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a  More...

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Book details

List price: $69.00
Copyright year: 2006
Publisher: Human Kinetics Publishers
Publication date: 1/26/2006
Binding: Paperback
Pages: 376
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 2.684
Language: English

Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered:--The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations-A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning-The history of sport public relations and how it is evolving-The foundations for effective media relations in sport, including information services and organizational media-The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)-The diverse forms of community relations practice and how such programs can generate revenue for sport organizations-The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relationsSport Public Relations: Managing Organizational Communication provides the theoretical basis for industry practice as well as guidance on applying those concepts. Through "Insights From a Professional" sidebars, readers learn what sport communication work is like, what tasks and dilemmas they will face, and what opportunities are available in the industry. Other sidebars present real-life examples and historical events that show how sport communication has evolved and the vital role it plays in effective sport management. Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products. Also included in each chapter are objectives, key terms, summaries, and learning activities to help students comprehend the material.In addition, Sport Public Relations: Managing Organizational Communication presents concepts such as reputation management in sport. It discusses how to manage relationships with key publics using a variety of strategies, including media tactics, audience research methods, community outreach programs, crisis communications plans, and Web technology. Readers will understand the full range of functions within the realm of sport public relations and they will learn how to be proactive and progressive in their public relations practices, which will result in better relationships between sport organizations and their key publics.

Preface
Acknowledgments
Introducing Sport Public Relations
Definition of Sport Public Relations
Characteristics of Sport Public Relations
Sport Public Relations in Practice
The Value of Public Relations
Summary
Learning Activities
Integrating Public Relations With Strategic Management
Public Relations As a Strategic Management Tool
Organizational Relationships and Public Relations
Issues Management
Organizational Reputation
Summary
Learning Activities
Creating Public Relations Campaigns
Distinguishing Between Programs and Campaigns
Planning and Executing Campaigns
Working With Public Relations Firms
Learning From Case Studies
Summary
Learning Activities
Focusing on the Sport Organization-Media Relationship
Defining Mass Media
Mass Media Structures
Relationship Between Mass Media and Sport
Evolution of Sport Public Relations
Future of Sport Public Relations
Summary
Learning Activities
Managing the Sport Organization-Media Relationship
Identifying Influential Media
Serving Media at Organizational Events
Developing a Media Policy
Maximizing Media Exposure
Summary
Learning Activities
Providing Information Services
News Releases
Media Kits
Audiovisual News Releases
Summary
Learning Activities
Staging Interviews, News Conferences, and Media Events
Interviews
News Conferences
Media Days
Summary
Learning Activities
Developing Organizational Media
Media Guides
Other Printed Organizational Media
Electronic Organizational Media
Corporate Communications
Summary
Learning Activities
Communicating in Times of Crisis
Nature of Crises and the Need to Plan for Them
One Approach to Crisis Communications
Summary
Learning Activities
Exploring Direct-Contact Tactics
Advantages of Direct-Contact Tactics
Benefits of Direct-Contact Tactics
Types of Direct-Contact Activities
Summary
Learning Activities
Developing and Supporting Charitable Programs
Benefits of Charitable Programs
Scope of Charitable Programs in Sport
Types of Charitable Programs
Planning Charitable Programs
Financial Leverage of Charitable Programs
Importance of Charitable Programs
Summary
Learning Activities
Using the Internet in Sport Public Relations
Evaluating Web Use in Sport Public Relations
Developing a Web Site
Structuring Web Sites for Specific Stakeholders
Identifying Web Site Limitations and Problems
Summary
Learning Activities
Communicating With Internal Publics
Employee Relations
Investor Relations
Summary
Learning Activities
Communicating With External Publics
Customer Relations
Donor Relations
Government Relations
Summary
Learning Activities
Addressing Legal and Ethical Considerations
Tort Law
Contracts
Intellectual Property
Constitutional Issues
Federal and State Legislation
Summary
Learning Activities
Selected Pages From a Set of College Football Game Notes
Selected Pages From a Women's Basketball Media Guide
Sample Crisis Communications Plan
Community Relations Plan for a Minor League Baseball Franchise
References
Index
About the authors

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