Sport Promotion and Sales Management

ISBN-10: 0736003207
ISBN-13: 9780736003209
Edition: 2002
List price: $59.00
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Description: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

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Book details

List price: $59.00
Copyright year: 2002
Publisher: Human Kinetics Publishers
Binding: Hardcover
Pages: 472
Size: 11.50" wide x 8.75" long x 1.25" tall
Weight: 3.388
Language: English

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Forewordp. ix
Prefacep. xi
Acknowledgmentsp. xiii
Introduction to Sport Promotion and Salesp. 1
Theoretical Foundations for Effective Sport Promotion and Salesp. 27
Incentivizing Sport Consumersp. 53
Indirect Promotion and Sales Strategiesp. 81
Effective Direct Sales Techniques for Sport Organizationsp. 99
The Role of Advertising in Strategic Brand Communicationsp. 139
Supplying and Manufacturing Media Contentp. 171
The Promotional Role of Sport Sponsorshipp. 205
The Promotional Merits of Licensingp. 241
The Role of Community Relations in Promoting and Selling the Sport Productp. 265
Atmospherics As a Sport Promotion Toolp. 293
The Role of Technology in Sport Promotion and Salesp. 323
Managing Risk in Sport Promotion and Salesp. 345
Aftermarketing: Developing Relationships and Creating Lifetime Value With Customer Servicep. 381
Redbirds FansFirst Plan 2001p. 405
NCAA Media Credentials Applicationp. 413
Endnotesp. 423
Indexp. 447
About the Authorsp. 457
Table of Contents provided by Syndetics. All Rights Reserved.

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