Trademarks and Unfair Competition 3e

ISBN-10: 0735594864

ISBN-13: 9780735594869

Edition: 3rd 2011 (Revised)

Authors: Dinwoodie

List price: $195.00 Buy it from $3.00
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Students and instructors alike will welcome the new edition of this highlyaccessible and engaging casebook. Thoroughly updated to reflect recentdevelopments, Trademarks and Unfair Competition: Law and Policy, SecondEdition, continues to feature a complete, balanced, and teachable approachto the trademarks and unfair competition course.This comprehensive casebook is well written and clearly organized. Amongthe features that make it a success:The many strands of trademark and unfair competition doctrine are clearlypresented using a coherent conceptual framework that is divided into threeparts: foundation and purposes, creation, and scope and enforcement.The authors enhance the traditional case and note format by summarizingproblems to help students better understand the intricacies of key topics.Visual aids are used throughout the book to help illustrate more complicatedissues.Numerous Internet-related trademark issues are featured, such ascybersquatting and domain name disputes; the relationship between trademarksand domain names is addressed.International trademark issues are skillfully integrated with domestic issues.Trade dress protection is given thorough treatment and is integrated withissues of word mark protection.A helpful Teacher's Manual that analyzes the cases and problems.New to the Second Edition:Comprehensive and systematic organization of developing case law on the natureof the defendant's use that is required for infringement, including keywordadvertising cases and litigation involving other internet advertising practicesUp-to-date coverage of the recent legislative revision of trademark dilutionlawNew developments regarding the fair use defenses and other defenses totrademark infringement
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Book details

List price: $195.00
Edition: 3rd
Copyright year: 2011
Publisher: Wolters Kluwer Law & Business
Publication date: 8/13/2010
Binding: Hardcover
Size: 7.75" wide x 10.50" long x 1.75" tall
Weight: 3.278
Language: English

Foundations and Purposes of Trademark and Unfair Competition Law
Introduction to Trademarks and Unfair Competition Law
Creation of Trademark Rights
Distinctiveness
Functionality
Use
Registration
Scope and Enforcement of Trademark Rights
Geographic Limits on Trademark Rights
Confusion-Based Trademark Liability Theories
Non-Confusion-Based Trademark Enforcement Theories
Permissible Uses of Another's Trademarks
False Advertising
Trade Identity Rights in One's Persona: Endorsement, Attribution, and Publicity
Remedies
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