1001 Ideas to Create Retail Excitement (Revised and Updated)

Name: 1001 Ideas to Create Retail Excitement (Revised and Updated)
Price: 3.02 USD
Availability: InStock
ISBN: 9780735203433

ISBN-10: 0735203431

ISBN-13: 9780735203433

Edition: 2003 (Revised)

Authors: Edgar A. Falk

List price: $27.00

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Description:

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them…

Book details

List price: $27.00
Copyright year: 2003
Publisher: Penguin Publishing Group
Publication date: 9/30/2003
Binding: Paperback
Pages: 320
Size: 5.98" wide x 8.98" long x 0.87" tall
Weight: 1.144



Acknowledgments


Preface: Meeting the Marketing Challenges of the Twenty-first Century



The Changing Face of Retail ... and You Are in the Driver's Seat



You Can't Go It Alone



Tracking the Trends to Stay Ahead of the Pack



Gathering the Data to Help You Make Your Marketing Decisions



Developing a Marketing Strategy and a New Age Sales Force



Establishing a Winning Customer Service Program



Looking Good from Your Front Windows to the Back of the Store



Making the Big Decision: Which Programs to Conduct



Creating Exciting Holiday and Seasonal Promotions



In-Store Special Events That Draw Customers



The Right Sale for the Right Place



Everyone Loves a Contest



Sports as a Promotional Vehicle



Building Repeat Business and Incremental Sales



Cross Promoting and Other Ways to Extend Your Visibility



Good Community Citizenship Is Good Business



Marketing Your Restaurant



Making the Internet Work for You



It's David Versus Goliath: Small Retailers Take On the Chains



Innovative Steps Retailers Are Taking to Attract Customers



Getting Publicity Exposure in the Local Media



Samples of Materials to Send to Media to Get Publicity



Using Advertising and Other Paid Services to Promote Your Store



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Index