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1001 Ideas to Create Retail Excitement

ISBN-10: 0735203431
ISBN-13: 9780735203433
Edition: 2003 (Revised)
Authors: Edgar A. Falk
List price: $20.00
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Description: In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities  More...

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Book details

List price: $20.00
Copyright year: 2003
Publisher: Penguin Publishing Group
Publication date: 9/30/2003
Binding: Paperback
Pages: 304
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.122
Language: English

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

Acknowledgments
Preface: Meeting the Marketing Challenges of the Twenty-first Century
The Changing Face of Retail ... and You Are in the Driver's Seat
You Can't Go It Alone
Tracking the Trends to Stay Ahead of the Pack
Gathering the Data to Help You Make Your Marketing Decisions
Developing a Marketing Strategy and a New Age Sales Force
Establishing a Winning Customer Service Program
Looking Good from Your Front Windows to the Back of the Store
Making the Big Decision: Which Programs to Conduct
Creating Exciting Holiday and Seasonal Promotions
In-Store Special Events That Draw Customers
The Right Sale for the Right Place
Everyone Loves a Contest
Sports as a Promotional Vehicle
Building Repeat Business and Incremental Sales
Cross Promoting and Other Ways to Extend Your Visibility
Good Community Citizenship Is Good Business
Marketing Your Restaurant
Making the Internet Work for You
It's David Versus Goliath: Small Retailers Take On the Chains
Innovative Steps Retailers Are Taking to Attract Customers
Getting Publicity Exposure in the Local Media
Samples of Materials to Send to Media to Get Publicity
Using Advertising and Other Paid Services to Promote Your Store
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