Marks of Excellence The History and Taxonomy of Trademarks

Name: Marks of Excellence The History and Taxonomy of Trademarks
Price: 38.24 USD
Availability: InStock
ISBN: 9780714864747

ISBN-10: 0714864749

ISBN-13: 9780714864747

Edition: 2nd 2013 (Revised)

Authors: Per Mollerup

List price: $45.00

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Description:

Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity…

Book details

List price: $45.00
Edition: 2nd
Copyright year: 2013
Publisher: Phaidon Press Limited
Publication date: 5/6/2013
Binding: Hardcover
Pages: 296
Size: 9.84" wide x 11.42" long x 1.38" tall
Weight: 4.796
Language: English

Per Mollerup is the author of Marks of Excellence: The Function and Variety of Trademarks. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated alphabetical index. Per Mollerup is also the author of A Field Guide to Danish Design.