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Marks of Excellence The History and Taxonomy of Trademarks

ISBN-10: 0714838381
ISBN-13: 9780714838380
Edition: 1999 (Revised)
Authors: Per Mollerup
List price: $39.95
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Description: The core of this book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

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Book details

List price: $39.95
Copyright year: 1999
Publisher: Phaidon Press Limited
Publication date: 3/18/1999
Binding: Paperback
Pages: 240
Size: 10.00" wide x 11.50" long x 1.00" tall
Weight: 3.278
Language: English

The core of this book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

Per Mollerup is the author of Marks of Excellence: The Function and Variety of Trademarks. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated alphabetical index. Per Mollerup is also the author of A Field Guide to Danish Design.

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