Can I Change Your Mind? The Craft and Art of Persuasive Writing

ISBN-10: 0713678496
ISBN-13: 9780713678499
Edition: 2007
Authors: Lindsay Camp
List price: $14.95 Buy it from $5.05
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Description: "This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all  More...

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Book details

List price: $14.95
Copyright year: 2007
Publisher: Bloomsbury Publishing Plc
Publication date: 5/29/2008
Binding: Paperback
Pages: 256
Size: 5.25" wide x 7.75" long x 0.75" tall
Weight: 0.528

"This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the "Writing for Design" category in the D&AD Global Awards, the advertising and design industry's Oscars.

Thank you
Persuasive principles
Persuasive writing - who needs it?
The three Rs of good persuasive writing
Understanding your reader
Writing for results
A persuasive writing A to 7
Persuasive words at work
How a persuasive writer writes
Persuasive words at work
So is one picture really worth 1,000 words?
Working with writers
More than words can say
PS...
Index

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