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Total Cold War Eisenhower's Secret Propaganda Battle at Home and Abroad

ISBN-10: 0700615903
ISBN-13: 9780700615902
Edition: 2006
Authors: Kenneth Osgood
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Description: When President Dwight Eisenhower spoke of waging "total cold war," he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a  More...

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Book details

List price: $26.95
Copyright year: 2006
Publisher: University Press of Kansas
Publication date: 2/23/2006
Binding: Paperback
Pages: 520
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 1.694
Language: English

When President Dwight Eisenhower spoke of waging "total cold war," he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche. Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programs--which were often indistinguishable from CIA convert operations--went well being campaigns to foment unrest behind the Iron Curtain. The effort was global: U.S. propaganda campaigns targeted virtually every country in the free world. Total Cold War also shows that Eisenhower waged his propaganda war not just abroad, but also at home. U.S. psychological warfare programs blurred the lines between foreign and domestic propaganda with campaigns that both targeted the American people and enlisted them as active participants in global contest for public opinion. Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological, operations in some three dozen countries, the tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.Perhaps most telling, Osgood takes a new look at President Eisenhower's leadership. Believing that psychological warfare was a potent weapon in America's arsenal, Ice appears in these pages not as a disinterested figurehead, as he's often been portrayed, but as an activist president who left a profound mark on national security affairs. Osgood's distinctive interpretation places Cold War propaganda campaigns in the context of an international arena drastically changed by the communications revolution and the age of mass politics and total war. It provides a new perspective on the conduct of public diplomacy, even as Americans today continue to grapple with the challenges of winning other hearts and minds in another global struggle.

Kenneth Osgood, associate professor of history at Florida Atlantic University, is the author of "Total Cold War: Eisenhower's Secret Propaganda Battle at Home and Abroad", winner of the Herbert Hoover Book Award.

Acknowledgments
Abbreviations
Introduction
Theory and Practice
Regimenting the Public Mind: The Communications Revolution and the Age of Total War
A New Type of Cold War: Eisenhower and the Challenge of Coexistence
Camouflaged Propaganda: Psychological Warfare's New Look
Secret Empire: Psychological Operations and the Worldwide Anticommunist Crusade
Global Themes and Campaigns
Spinning the Friendly Atom: The Atoms for Peace Campaign
The Illusory Spirit of Geneva: Propaganda and the New Diplomacy
Every Man an Ambassador: Cultural Propaganda and the People-to-People Campaign
Facts About the United States: The USIA Presents Everyday Life in America
A New "Magna Carta" of Freedom: The Ideological Warfare Campaign
The Power of Symbols: Psychological Strategy and the Space Race
Conclusion
Notes
Bibliography
Index

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