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Gamble Choice and Chance in the 2012 Presidential Election

ISBN-10: 0691163634
ISBN-13: 9780691163635
Edition: 2014 (Revised)
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Description: "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest--and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the  More...

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Book details

List price: $13.95
Copyright year: 2014
Publisher: Princeton University Press
Publication date: 9/7/2014
Binding: Paperback
Pages: 360
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.342
Language: English

"Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest--and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election--with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written--and the only book of its kind.

John Sides (George Washington University) studies elections, political campaigns, voter behavior, and public opinion. His work has appeared in numerous major journals. He is a founder of and contributor to The Monkey Cage, a popular political science blog.

Lynn Vavreck is associate professor of political science at the University of California, Los Angeles. She is coeditor of "Campaign Reform: Insights and Evidence" and coprincipal investigator of the Cooperative Campaign Analysis Project.

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