Art of the Deal Contemporary Art in a Global Financial Market

ISBN-10: 069115788X

ISBN-13: 9780691157887

Edition: 2014 (Revised)

Authors: Noah Horowitz
List price: $20.95 Buy it from $17.82
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Description: Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008,Art of the Dealis a must-read book that demystifies collecting and investing in today's art market.

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Book details

List price: $20.95
Copyright year: 2014
Publisher: Princeton University Press
Publication date: 9/12/2014
Binding: Paperback
Pages: 400
Size: 6.18" wide x 9.21" long x 0.81" tall
Weight: 1.716
Language: English

Noah Horowitz received his PhD from the Courtauld Institute of Art, London, and currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and managing director of the Armory Show.

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