How to Win an Election An Ancient Guide for Modern Politician

ISBN-10: 0691154082
ISBN-13: 9780691154084
Edition: 2012
List price: $9.50 Buy it from $3.53
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Description: How to Win an Electionis an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother  More...

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Book details

List price: $9.50
Copyright year: 2012
Publisher: Princeton University Press
Publication date: 2/13/2012
Binding: Hardcover
Pages: 128
Size: 4.75" wide x 7.00" long x 0.75" tall
Weight: 0.396
Language: English

How to Win an Electionis an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.A little-known classic in the spirit of Machiavelli'sPrince, How to Win an Electionis required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

Introduction
A Note on the Translation
How to Win an Election
The Results of the Election
Glossary
Further Reading

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