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| Preface | |
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| Preamble | |
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| Contents | |
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| What Is Strategy? | |
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| Acknowledgments | |
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| Introduction | |
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| Executive Summary--Introduction | |
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| Industry Analysis | |
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| The Five Six Forces | |
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| Entry | |
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| Buyer Bargaining Power | |
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| Supplier Bargaining Power | |
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| Substitute Products | |
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| Rivalry | |
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| Complements-The Sixth Force | |
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| Strategies for Complements | |
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| Industry Structures | |
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| Fragmented Industry | |
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| Dominant Firm | |
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| Tight Oligopoly | |
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| Loose Oligopoly | |
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| Executive Summary -Industry Analysis | |
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| Firm Strategies | |
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| Value/Cost Strategies | |
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| Quality Choice without Competition | |
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| Games and Best Responses | |
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| The Effects of Competition on Quality Choice | |
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| Accommodation and Dissuasion | |
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| Low-Cost Strategy | |
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| Cream-Skimming | |
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| Coherent Strategies | |
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| The Three-Layer Model | |
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| Stuck in the Middle | |
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| Dealing with Competitors | |
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| Executive Summary--Firm Strategies | |
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| Differentiation | |
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| Competition in Differentiated Products | |
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| Creating Synergies | |
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| Quality Complementarities | |
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| Networks | |
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| Technological Races | |
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| Patent Strategy | |
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| Hedonic Prices | |
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| Executive Summary--Differentiation | |
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| Product Life Cycle | |
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| Introduction | |
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| Growth | |
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| Maturity | |
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| Decline and Replacement | |
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| Summary of the Product Life Cycle | |
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| The Life Cycle for Durable Goods | |
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| Executive Summary--Product Life Cycle | |
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| Cooperation | |
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| Cooperation on a Variety of Issues | |
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| Tacit Collusion | |
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| Shared Interest | |
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| Punishment | |
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| Recovery | |
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| Problems of Tacit Cooperation in Price | |
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| Confessions | |
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| Many Producers | |
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| Differentiated Products | |
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| Reaction Time | |
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| Environmental Randomness | |
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| Motivating Managers | |
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| Efficient Allocation within a Cartel | |
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| Unenforceable Contracts | |
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| Risky Communication | |
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| Small or Failing Firms | |
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| Entry and Substitutes | |
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| Competition in Other Dimensions | |
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| Solutions to Tacit Cooperation Problems | |
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| Industry Association | |
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| Published Price Lists | |
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| Exclusive Territories | |
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| Preannouncing Future Price Increases | |
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| The Capture Theory | |
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| Incrementalism | |
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| Multimarket Contact | |
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| Multilevel Contact | |
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| Unused Capacity | |
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| Grow or Crush Small or Bankrupt Firms | |
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| Executive Summary--Cooperation | |
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| Organizational Scope | |
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| Make or Buy Decisions | |
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| Tapered Integration | |
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| The Multidivisional Firm | |
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| Transaction Costs | |
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| Prices or Quantities | |
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| Net Present Value | |
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| Project Selection and Risk Assessment | |
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| Executive Summary--Organizational Scope | |
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| Incentives | |
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| Agency | |
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| Efficiency Wages | |
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| Making Firms More Aggressive | |
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| Agent Selection | |
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| Managing Creative Talent | |
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| Multitasking | |
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| Common Agency | |
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| Tournaments and Yardstick Competition | |
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| Ratchet Effect | |
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| Executive Summary--Incentives | |
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| Antitrust | |
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| Major Laws | |
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| Sherman Act (1890) | |
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| Clayton Act (1914) | |
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| FTC Act (1914) | |
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| Exemptions and Special Treatment | |
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| Predation, Foreclosure, and Tying | |
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| Mergers | |
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| DOJ Guidelines for Horizontal Mergers | |
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| Vertical Mergers and Antitrust Enforcement | |
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| Executive Summary--Antitrust | |
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| Elementary Statistics | |
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| Opinion Polls | |
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| The Precision of Statistics | |
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| The Normal Distribution or Bell Curve | |
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| Conditional Probabilities and Correlation | |
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| The Predator Theory of Tornadoes | |
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| Sample Selection Bias | |
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| The Hot Hand | |
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| Option Values | |
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| Scenario Analysis | |
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| Executive Summary--Elementary Statistics | |
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| Pricing | |
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| Illustrative Examples | |
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| International Pricing by the Pharmaceutical Companies | |
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| Methyl Methacrylate | |
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| Hand-Me-Down by Armani | |
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| IBM LaserPrinter E | |
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| Sony MiniDisc | |
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| An Electric Utility's Individualized Pricing | |