Pedlar in Divinity George Whitefield and the Transatlantic Revivals, 1737-1770

Name: Pedlar in Divinity George Whitefield and the Transatlantic Revivals, 1737-1770
Price: 6.75 USD
Availability: InStock
ISBN: 9780691096162

ISBN-10: 0691096163

ISBN-13: 9780691096162

Edition: 1993

Authors: Frank Lambert

List price: $42.00

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Description:

A pioneer in the commercialization of religion, George Whitefield is seen by many as the most powerful leader of the Great Awakening in America. Here, Frank Lambert focuses not only on the evangelist's oratorical skills, but also on the marketing techniques he borrowed from the commercial world.

Book details

List price: $42.00
Copyright year: 1993
Publisher: Princeton University Press
Publication date: 12/8/2002
Binding: Paperback
Pages: 256
Size: 6.18" wide x 9.57" long x 0.61" tall
Weight: 0.792
Language: English



List of llustrations


Acknowledgments


Introduction



Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution



Whitefield's Adaptation of Commercial Strategies



Creating an Intercolonial Revival



Interpreting the New Birth: Audience Response



Debating the Great Awakening in a Religious Public Sphere



The Americanization of Whitefield


Epilogue. Legacies


Index