Influence The Psychology of Persuasion

ISBN-10: 0688128165

ISBN-13: 9780688128166

Edition: 2nd 1999 (Revised)

List price: $15.95
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Description: Dr Robert Cialdini explains the 6 psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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Book details

List price: $15.95
Edition: 2nd
Copyright year: 1999
Publisher: HarperCollins Publishers
Publication date: 10/7/1998
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.056
Language: English

Introduction
Weapons of Influence
Reciprocation: The Old Give and Take. . . and Take
Commitment and Consistency: Hobgoblins of the Mind
Social Proof: Truths Are Us
Liking: The Friendly Thief
Authority: Directed Deference
Scarcity: The Rule of the Few
Epilogue: Instant Influence: Primitive Consent for an Automatic Age
Notes
Bibliography
Index
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