Born to Buy The Commercialized Child and the New Consumer Culture

Name: Born to Buy The Commercialized Child and the New Consumer Culture
Price: 2.82 USD
Availability: InStock
ISBN: 9780684870557

ISBN-10: 068487055X

ISBN-13: 9780684870557

Edition: 2004

Authors: Juliet B. Schor

List price: $25.00

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Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Timesbestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created…

Book details

List price: $25.00
Copyright year: 2004
Publisher: Scribner
Publication date: 8/24/2004
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.990
Language: English



Tables and Figures


Author's Note


Acknowledgments



Introduction



The Changing World of Children's Consumption



From Tony the Tiger to Slime Time Live: The Content of Commercial Messages



The Virus Unleashed: Ads Infiltrate Everyday Life



Captive Audiences: The Commercialization of Public Schools



Dissecting the Child Consumer: The New Instrusive Research



Habit Formation: Selling Kids on Junk Food, Drugs, and Violence



How Consumer Culture Undermines Children's Well-Being



Empowered or Seduced? The Debate About Advertising and Marketing to Kids



Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys



Data Appendix



Organizations



Commercial Alert's Parents' Bill of Rights


Notes


References


Index