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| Introduction | |
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| The Wacky World of Fund Raising | |
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| What Is Fund Raising, Anyway? The ABCs of the Nonprofit World | |
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| Today's Development Office: Who Does What and Why | |
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| The Role of the Writer: Using Words for a Cause | |
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| Writing the Perfect Proposal | |
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| The Marriage Proposal: Asking from Strength | |
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| Getting Your Material Together: How to Research and Interview | |
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| Parts of a Proposal: Making Each Section Sing | |
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| After the Proposal: Thank-You Letters and Reports | |
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| The Writer's Craft | |
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| Seat of Pants to Seat of Chair: How to Get Started | |
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| Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again | |
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| Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished | |
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| The Persuasive Argument: From Angry Letters to Ads and Editorials | |
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| Case Statements and Other Big-Money Materials | |
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| Case Statements: Striking a Noble Note | |
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| Newsletters: How to Write, Edit, Design, and Print | |
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| Writing for the Electronic Age: E-mail and the World Wide Web | |
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| So Now You're All Set, Right? | |
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| The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens | |
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| The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit | |
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| A Philanthropist Is on Line 1: This Situation Calls for a Proposal | |
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| Figuring Out What to Include: From Notes to Outline | |
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| Writing It Right: From Introduction to Reprise | |
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| How Late Did You Say They're Open? Proof, Package, and Out the Door | |
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| Appendix | |
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| Resources | |
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| A Glossary of Design and Printing Terms | |
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| Index | |
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| About the authors | |