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History of Communication Study

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ISBN-10: 0684840014

ISBN-13: 9780684840017

Edition: 1997

Authors: Everett M. Rogers

List price: $33.99
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Book details

List price: $33.99
Copyright year: 1997
Publisher: Free Press
Publication date: 7/1/1997
Binding: Paperback
Pages: 592
Size: 6.00" wide x 9.00" long x 1.60" tall
Weight: 1.848
Language: English

List of Illustrations
List of Tables
Preface
Wilbur Schramm and the Founding of Communication Study
European Beginnings Of Communication Study
Evolutionary Theory
Psychoanalytic Theory
Critical School
The Growth Of Communication Study In America
The Chicago School
Propaganda Analysis
Mass Communication Effects
Group Dynamics
Persuasion Research
Cybernetics
Claude E. Shannon's Information Theory
Establishment Of The Communication Field
Wilbur Schramm and the Establishment of Communication StudyPrincipal Figures in the History of Communication Study
References
Index