Land of Desire Merchants, Power, and the Rise of a New American Culture

Name: Land of Desire Merchants, Power, and the Rise of a New American Culture
Price: 4.08 USD
Availability: InStock
ISBN: 9780679754114

ISBN-10: 0679754113

ISBN-13: 9780679754114

Edition: 1994

Authors: William R. Leach, William Leach

List price: $21.00

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Description:

This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.

Book details

List price: $21.00
Copyright year: 1994
Publisher: Knopf Doubleday Publishing Group
Publication date: 9/6/1994
Binding: Paperback
Pages: 560
Size: 5.25" wide x 7.96" long x 0.11" tall
Weight: 1.144
Language: English



Preface


Introduction: The Land of Desire and the Culture of Consumer Capitalism


Strategies of Enticement


The Dawn of a Commercial Empire


Facades of Color, Glass, and Light


Interiors


Fashion and the Indispensable Thing


Ali Baba's Lamp: Service for Private and Public Benefit


Circuits of Power


"Business Runs the World": Institutional Coalitions Behind the New Order


Wanamaker's Simple Life and the Moral Failure of Established Religion


Mind Cure and the Happiness Machine


Managing a Dream Culture: 1922-1932


"An Age of Consolidation": Goods, Money, and Mergermania


"Sell Them Their Dreams"


The Spectacles


Herbert Hoover's Emerald City and Managerial Government


Conclusion: Legacies


Abbreviations for Notes


Notes


Index