Where the Suckers Moon The Life and Death of an Advertising Campaign

ISBN-10: 0679740422
ISBN-13: 9780679740421
Edition: 1995
List price: $16.00 Buy it from $0.69
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Description: Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of  More...

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Book details

List price: $16.00
Copyright year: 1995
Publisher: Knopf Doubleday Publishing Group
Publication date: 10/31/1995
Binding: Paperback
Pages: 496
Size: 5.50" wide x 8.25" long x 1.25" tall
Weight: 0.836
Language: English

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

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