People's Car A Global History of the Volkswagen Beetle

Name: People's Car A Global History of the Volkswagen Beetle
Price: 8.15 USD
Availability: InStock
ISBN: 9780674050914

ISBN-10: 0674050916

ISBN-13: 9780674050914

Edition: 2013

Authors: Bernhard Rieger

List price: $31.00

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Description:

"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.

Book details

List price: $31.00
Copyright year: 2013
Publisher: Harvard University Press
Publication date: 4/16/2013
Binding: Hardcover
Pages: 384
Size: 5.98" wide x 8.54" long x 1.33" tall
Weight: 1.518
Language: English

Bernhard Rieger teaches modern and contemporary history at University College London.



Prologue: "Some Shapes Are Hard to Improve On"



Before the "People's Car"



A Symbol of the National Socialist People's Community?



"We Should Make No Demands"



Icon of the Early Federal Republic



An Export Hit



"The Beetle Is Dead-Long Live the Beetle"



"I Have a Vochito in My Heart"



Of Beetles Old and New


Epilogue: The Volkswagen Beetle as a Global Icon


Notes


Acknowledgments


Index