x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Brand New China Advertising, Media, and Commercial Culture

ISBN-10: 0674047087
ISBN-13: 9780674047082
Edition: 2008
Authors: Jing Wang
List price: $22.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $22.00
Copyright year: 2008
Publisher: Harvard University Press
Publication date: 4/10/2010
Binding: Paperback
Pages: 432
Size: 5.25" wide x 8.00" long x 1.25" tall
Weight: 1.034
Language: English

Preface
Introduction: Framing Chinese Advertising
Local Content
Positioning the New Modern Girl
The Synergy Buzz and TV Brands
Storytelling and Corporate Branding
Bourgeois Bohemians in China
Hello Moto: Youth Culture and Music Marketing
CCTV and Advertising Media
Notes
References
Acknowledgments
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×